It would be the Nescafe Dolce Gusto Milo capsules.
Being a marketing professional had attuned my shopping sense.
I told Mr H, “Milo would only be milo but when packaged into a NDG capsule, it could be sold for a premium and a marked up price.” However, I was a mega milo fan, blame that on brand loyalty or more like the brand which I grew up with, so I still went ahead to spend $10.90 on a box of NDG milo capsules.
In the same grocery shopping, I also looked at –
1. $3.80 for a 400g pack of Milo powder (many servings)
2. $3.05 for a 6-pack Milo drink (on promotion no less)
3. $5.50 for a 18-sachet 3-in-1 Milo
4. $10.90 for 8-serving NDG capsules
I actually bought item #2 to #4 in the same grocery bill. That was how much I liked Milo.
Unfortunately, I was rather disappointed with what I coined as the Atas milo. It was too milky and sweet. I preferred the milo powder version or the canned milo version. The NDG version did not quite cut it for me.