More than a year ago, X took part in the creation of this campaign. I had thought it was a cool way of creating a special memory for us.
He was at a studio for 2 days and it had been difficult to get him to cry. He was only 11 months’ old at that time. The crew had been impressed of how unafraid he was of the strangers. Guess that was the perk of an Infantcare kid.
It was a fun experience and most importantly, such a cute animation was created. I had to say the agency was really creative to have developed this concept. It was far easier to shoot a baby via photos than trying to direct the baby in a video.