Well, not many people would have spent time to read ‘about us’ on online stores’ sites.
I put in quite a fair bit of efforts to articulate what I was thinking when I decided to start this. I would say I hardly bought clothes for Z locally. While I had on and off purchased from Gap SG, twice from Cotton On, thrice from Fox… more than half of Z’s wardrobe came from our overseas trips. It was usually because I found it embarrassing to bump into someone with the same outfit. It was also because I could score better deals too. I found it a lot more economical than to grab them in local retail store.
Hence, this was what I wrote on the site (http://www.paleyandlove.com/about-us):
Paley & Love is a Children’s Clothing Store which caters to the discerning parents who want to dress their children in style. Our clothes are for children and infants. All styles come in limited pieces and you would be amazed by our extensive,trendy and chic collection.
As astute mothers and fashion-conscious globetrotters, we have put together designs which are wearable, comfortable, unique, stylish and affordable.
We know how challenging it is to shop with active and playful children, browse through racks of clothes and wait for the sales assistant to check in the backroom for sizes.
So we peddle everything online for you where you can browse our awesome collection 24/7 in peace.
We know how challenging it is to get a child in and out of clothes.
So we only select clothes that are easy to wear for the parent and child.
We know how challenging it is to find good quality and comfortable clothes.
So we give our suppliers a hard time by demanding for the best.
We know how uniquely different every child is and want their bigger-than-self personalities to shine.
So we scour the markets for designs which we would dress our children in and also keep our designs to limited quantities.
We know how fast children outgrow their clothes.
So we keep the pricing reasonable.
Yes, you are buying from Paley & Love, where we know and we understand because we are very practical and shopaholic mothers too.